Learn to actually use AI, built for Executives & Leaders
Leaders don't need to write prompts all day. They need an accurate mental model so they can call the strategy, fund the right bets, and not get sold. This track is concept-first on purpose: what AI actually is, where it pays off, where the hype is wrong, and the frameworks for deciding what your organization should build, buy, or hire.
What you'll be able to do
- Hold an accurate view of what AI can and can't do, free of hype
- Make the business case for an AI initiative, with ROI you can defend
- Decide build vs buy vs hire for a given capability
- Ask the right questions when a vendor pitches you AI
- Use AI yourself for summaries, briefings, and first-draft thinking
The tracks that matter most for you
Everyone starts with the same core (what the machine really is, and how to drive it), then goes deep on the work you actually do. For executives & leaders, these carry the most weight:
What it is, what it can't do, the mental model that fixes everything View track → AI at Work: Business
Making the business case and build-buy-or-hire View track → Data & Analysis
Pressure-testing a decision and turning data into a story View track →
Learn it, or have it done for you
You're executives & leaders, not a prompt engineer, and you don't need to become one. Start the course free and build a working AI habit yourself — or, if you'd rather skip to the outcome, MCF Agentic builds the AI workflows into your business directly.