Learn to actually use AI, built for Designers
Design work is mostly not designing — it is briefs, proposals, revision responses, and client education that surrounds the actual visual work. AI is genuinely useful for the words-and-thinking layer: writing copy to fill comps, generating concept directions to react against, and crafting client communication that sets expectations clearly. AI image tools are evolving fast, but the course focuses on the workflow and communication side where most designers have the most untapped leverage.
What you'll be able to do
- Write a tight project brief from a rambling client intake call in a few minutes
- Generate three distinct concept directions for a brand or campaign to present as starting points
- Fill your design comps with realistic, on-brief placeholder copy instead of lorem ipsum
- Draft a polished revision response that explains your decisions without sounding defensive
- Build a case study write-up from your project notes without the blank-page stall
The tracks that matter most for you
Everyone starts with the same core (what the machine really is, and how to drive it), then goes deep on the work you actually do. For designers, these carry the most weight:
Concept generation, copy for comps, and ideation that accelerates the visual work View track → Prompting
Giving the model enough context about aesthetic, audience, and constraints to get useful output View track → AI at Work: Business
Proposals, client emails, and case studies that win and retain work View track →
Learn it, or have it done for you
You're designers, not a prompt engineer, and you don't need to become one. Start the course free and build a working AI habit yourself — or, if you'd rather skip to the outcome, MCF Agentic builds the AI workflows into your business directly.